October 25, 2025 : Amul, the iconic Indian dairy brand known for its creative and timely tributes, has paid homage to Piyush Pandey, the legendary advertising guru, following his recent passing. The brand shared a heartfelt post celebrating Pandey’s immense contribution to Indian advertising, captioned: “Inka Sur Sabse Mila”. The tribute reflects the deep respect the industry and public hold for the man who shaped the soul of Indian advertising.
Piyush Pandey, widely regarded as the architect of some of India’s most memorable ad campaigns, passed away recently, leaving behind a remarkable legacy. His work with Ogilvy & Mather India set new standards for creativity, combining wit, emotion, and cultural relevance. Pandey’s campaigns often captured the heart of the nation, making ordinary products unforgettable.
Amul’s tribute is particularly poignant given the brand’s long-standing tradition of celebrating icons, milestones, and cultural moments with its iconic Amul girl posters and witty wordplay. By honoring Pandey with the message “Inka Sur Sabse Mila,” the brand acknowledges his unparalleled ability to connect with the Indian audience and his contribution to shaping the country’s advertising landscape.
Throughout his career, Pandey was responsible for countless campaigns that remain etched in public memory. From promoting household brands to elevating social messages, his work showcased a deep understanding of Indian sensibilities. Industry experts have noted that his creativity, storytelling skills, and innovative approach inspired generations of advertisers and marketers.
Social media users have also joined the tribute, sharing memories of their favorite Pandey campaigns and expressing condolences. Many highlighted how his work not only entertained but also influenced cultural narratives and public perceptions, making advertising more than just a business tool.
The tribute by Amul serves as a reminder of the lasting impact of Piyush Pandey on Indian advertising. His creative genius, ability to blend humor with emotion, and knack for capturing the pulse of India ensured that his campaigns resonated widely and remain relevant even today.
In conclusion, Amul’s heartfelt post honoring Piyush Pandey emphasizes the advertising legend’s unmatched contribution to Indian marketing and culture. With the phrase “Inka Sur Sabse Mila,” the brand beautifully encapsulates Pandey’s legacy of connecting with audiences across generations.
Summary
Amul pays tribute to advertising legend Piyush Pandey with the message “Inka Sur Sabse Mila,” honoring his iconic campaigns, creative genius, and lasting impact on Indian advertising and culture.