8 Sep 2025 : Luxury carmaker Audi India has announced a massive price cut of up to ₹7.8 lakh across select models to pass on the benefits of the recently implemented GST reforms to customers. The move is expected to boost luxury car sales ahead of the festive season.
Price Cuts Across Popular Models
The price revision affects some of Audi’s best-selling models, including the Audi Q3, Q5, A4, and A6. The new prices will be effective immediately across all dealerships in India.
Balbir Singh Dhillon, Head of Audi India, said in a statement,
“We are committed to providing the best value to our customers. The recent GST reforms have allowed us to pass on substantial savings, making luxury mobility more accessible.”
Impact of GST Reforms
The GST Council recently reduced the cess on smaller SUVs and sedans, resulting in lower ex-showroom prices for premium and luxury vehicles. This has prompted several automakers, including Mercedes-Benz, BMW, and Jaguar Land Rover, to follow suit with price revisions.
Industry experts believe this move will help revive the luxury car market, which has seen moderate growth in the last few quarters due to high interest rates and economic uncertainty.
Boost to Festive Season Demand
With the festive season approaching, automakers expect a surge in bookings. Price cuts of this magnitude make Audi vehicles significantly more competitive, especially against rivals in the entry-level luxury segment.
Automobile analyst Ravi Bhatia said,
“This is a strategic move by Audi. The price drop not only attracts new buyers but also creates a psychological advantage ahead of the festive period, when buyers are most active.”
Customer Reactions
Initial customer response has been overwhelmingly positive, with many prospective buyers rushing to showrooms and online portals to check revised pricing and book test drives.
Competitive Edge
Audi’s aggressive pricing could trigger similar moves from competitors to stay attractive in a price-sensitive market like India. Analysts expect increased competition in the ₹40–70 lakh price bracket.
What It Means for the Market
The luxury car market in India is projected to grow by 8–10% year-on-year, and initiatives like these are likely to accelerate that momentum. With more customers upgrading to premium cars, automakers are betting big on 2025 being a landmark year for luxury mobility.
Summary
Audi India cuts prices by over ₹7.8 lakh across popular models, passing on GST benefits to customers. The move is expected to boost luxury car demand ahead o