November 11, 2025 (Navroze Bureau) : Rumours swirling around Bigg Boss Malayalam Season 7 took a sharp turn this week after claims surfaced online suggesting that actress Anumol had spent nearly Rs 16 lakh on PR activities to boost her chances of winning the reality show. The allegation quickly spread across social media, sparking heated debates among viewers. But Anumol has now stepped in to firmly set the record straight.
The actor, who became one of the most talked-about contestants this season, dismissed the claims with clarity and calm. She stated that she has never spent such an amount on promotional activities and added that she wouldn’t even sign up for the show if such expenses were required to compete.
Speaking about the issue, Anumol explained that the rumour had grown far beyond reality and needed to be addressed before it misled more people. “If I had to spend that kind of money just to participate, I wouldn’t even take part in Bigg Boss,” she said, pointing out that the claim is not only false but completely unrealistic.
What Sparked the Rumour
The speculation began after social media posts claimed that several contestants, including Anumol, had invested enormous sums in PR teams to increase fan voting, social media reach, and overall visibility. In the highly competitive environment of Bigg Boss, where public perception shapes a participant’s journey, such rumours often fuel doubts about fairness.
However, none of the claims had credible sources. Most posts appeared to come from fan pages or anonymous accounts. The amount mentioned, Rs 16 lakh, quickly became a trending topic, prompting reactions from viewers who felt the show’s integrity was at stake.
Anumol’s Calm but Clear Response
Known for her poised personality, Anumol addressed the chatter without aggression. She simply clarified the facts. Her response emphasized that Bigg Boss is a game based on personality, strategy, and audience connection, not financial muscle.
She added that spending such a massive amount for PR would make no sense, especially for a contestant who entered the show relying on authenticity rather than theatrics. Her strong reaction also highlighted her belief that the audience, not money, determines the outcome.
A Familiar Pattern for Reality Shows
Reality TV often attracts rumours about behind-the-scenes deals, paid promotions, or manipulated votes. Bigg Boss, with its high drama and passionate fan base, sees such speculation almost every season. Contestants frequently face allegations ranging from biased editing to paid online campaigns.
This season, the conversation about PR spending escalated because of intense competition among contestants. Fans used hashtags, polls, and digital campaigns to promote their favourites, creating an impression that professional teams were involved.
Industry Voices Respond
Insiders from the Malayalam entertainment industry have pointed out that while some contestants do hire digital teams for managing social media posts or coordinating fan interactions, the idea of spending Rs 16 lakh is exaggerated. One PR professional noted that such a figure would be closer to the cost of a full-scale film campaign, not a reality TV presence.
Another Bigg Boss follower mentioned that audience connection, controversy management, and individual charisma matter far more than paid promotions. Money may amplify content, but it cannot create genuine popularity.
Fans Divide Over the Rumour
The rumour sparked mixed reactions online.
• Some viewers believed the claims because of the strong digital presence certain contestants enjoyed.
• Others defended Anumol, saying she never relied on cheap gimmicks or aggressive campaigning.
• A section of fans appreciated her coming forward to clarify the matter honestly and directly.
Many wrote that her dignified response itself proves her sincerity. “If she wanted an easy win, she wouldn’t be the Anumol we know,” one user commented.
Bigg Boss and the Power of Perception
In a show where every smile, argument, and confession plays out on national television, contestants are constantly judged. Rumours about money and manipulation add another layer to that pressure.
But Anumol’s straightforward denial cut through the noise. She focused on reminding fans that Bigg Boss is a game of presence and personality, not cheque books.
What This Means for the Show
Such rumours challenge the fairness of voting-based reality shows, but they also highlight the passionate engagement of the audience. If anything, the controversy has sparked new interest in Anumol’s journey, with many now watching her actions inside the house even more closely.
Whether or not she wins, her stance has positioned her as a contestant who values transparency and self-respect above digital optics.
The Takeaway
Anumol’s message is simple:
Bigg Boss is a platform to show who you are, not how much you can spend.
And with her clear denial, the Rs 16 lakh rumour seems to be nothing more than another exaggerated narrative in the world of reality TV.
SUMMARY
Anumol denied rumours claiming she spent Rs 16 lakh on PR to win Bigg Boss Malayalam 7, stating she would never join the show if such expenses were required.