November 11, 2025 (Navroze Bureau) : Rane’s romantic thriller Ek Deewane Ki Deewaniyat has crossed the impressive Rs 75 crore mark at the domestic box office, but the journey into its third week has clearly begun to lose steam. After enjoying a surprisingly strong run during its first two weeks, the film recorded its lowest single-day earnings on the third Monday, marking a visible slowdown. Meanwhile, Bengali-language sleeper hit Thamma faced an even sharper drop, raising concerns over its long-term hold.
A Strong Start, Now Losing Pace
Directed by Ankit Tiwari, Ek Deewane Ki Deewaniyat started its theatrical journey with modest expectations but quickly turned into one of the year’s unexpected success stories. Strong word-of-mouth, a fresh soundtrack, and a fan-favourite performance from Harshvardhan Rane pushed the film to stable weekday numbers and impressive weekend jumps.
For a mid-budget romantic thriller to cross Rs 75 crore in 21 days is no small feat. The film benefited from minimal competition early on and struck a chord with younger audiences, especially in Tier-2 and Tier-3 cities. But now, competition from new releases and audience fatigue has become obvious.
Day 21: The Lowest Monday
On its third Monday, the film reportedly earned between Rs 1.05 to 1.25 crore, marking its lowest daily collection so far. The drop was expected, but the fall in footfall is sharper than industry trackers had predicted. Multiplexes, in particular, reported a noticeable decline in occupancy as fresher titles and regional releases pulled the crowd away.
Trade analysts say the film has already achieved more than anyone initially projected. But sustaining momentum into the fourth week will be difficult without a major booking push from theatres or a strong fourth-weekend surge.
Lifetime Collection Prediction
If the current trend holds, Ek Deewane Ki Deewaniyat is expected to wrap up with a lifetime domestic collection between Rs 80–85 crore, a solid finish for a film with no major marketing blitz or superstar-driven hype.
Satellite and digital rights are expected to give it an additional financial boost, likely pushing the total revenue above Rs 100 crore across all platforms.
Performance Breakdown
• First Week: Strong, driven by surprising weekend turnout
• Second Week: Stable with mild weekday drops
• Third Week: Beginning to slide, especially at multiplex chains
• Top-performing regions: Gujarat, Rajasthan, Madhya Pradesh, Odisha, UP
• Audience profile: Teens and young adults, especially couples and college-going viewers
The film’s music continues to trend online, which helped maintain curiosity beyond the first week. But music alone isn’t strong enough now to keep the box office engines running at the same pace.
Meanwhile, Thamma Drops Even More
While Ek Deewane Ki Deewaniyat slowed down, the Bengali hit Thamma experienced an even steeper fall on its third Monday. After a strong two-week run in West Bengal and select metros, the film struggled to draw footfall despite positive reviews.
Industry insiders say Thamma’s drop is partly due to the increased competition from regional releases entering theatres this week. Its collections dipped nearly 50 percent compared to Sunday, signaling the start of its wind-down phase.
What’s Next for Both Films?
For Ek Deewane Ki Deewaniyat, trade experts expect a slight weekend bump, but no major revival. The film has already achieved hit status, and anything more is simply bonus revenue.
Thamma, on the other hand, needs a strong fourth weekend to maintain its profitability margin. While it remains a success in its home market, the decline raises concerns about its future hold.
Why Did Ek Deewane Ki Deewaniyat Work?
• A simple yet gripping romantic-thriller plot
• Strong chemistry between the lead pair
• Viral-friendly soundtrack
• Consistent regional audience support
• Lack of heavy competition in its release window
Harshvardhan Rane has particularly benefited from the movie’s success, cementing his place as a bankable actor in the romantic and thriller genres. His performance has been praised for intensity and emotional depth, helping him connect with younger fans.
The Road Ahead
Both films will now compete with upcoming releases that are expected to dominate the screens, especially high-budget Hindi and South Indian titles. Multiplexes may also reduce the number of shows for these films beginning Thursday.
Still, the Rs 75 crore mark for Ek Deewane Ki Deewaniyat remains a proud milestone for the team, proving that smaller films can still thrive if they strike the right emotional chord.
SUMMARY
Ek Deewane Ki Deewaniyat crossed Rs 75 crore by day 21 but recorded its lowest Monday collection, while Bengali hit Thamma saw an even sharper fall, marking a slowdown for both films.