19 Aug 2025 : Mumbai’s luxury real estate market has witnessed yet another milestone as a premium apartment in Juhu has been sold at an unprecedented rate of ₹1.15 lakh per sq ft, setting a new benchmark for the upscale neighbourhood. The transaction not only reflects the booming demand for high-end residences in the city but also underlines the growing appetite for exclusive, sea-facing properties in Mumbai’s western suburbs.
According to property registration documents accessed by real estate analysts, the multi-crore deal involves a luxury apartment in a sea-facing building located along Juhu Tara Road, one of the most sought-after stretches in Mumbai. The buyer, reportedly a high-net-worth individual (HNI) from the financial sector, acquired the sprawling unit for a record-breaking price that outpaces even recent Bandra and Worli transactions.
Industry experts highlight that while South Mumbai localities like Malabar Hill and Altamount Road have traditionally commanded the highest prices in the city, recent years have seen Juhu, Bandra, and Worli closing the gap due to their vibrant mix of luxury, lifestyle, and connectivity. The Juhu deal, in particular, signals the premiumization of western suburbs, where limited sea-facing inventory continues to drive prices higher.
“The ₹1.15 lakh per sq ft sale in Juhu is remarkable because it shows how buyers are willing to pay a significant premium for exclusivity, location, and views,” said a senior partner at a Mumbai-based property consultancy. “This is not just a real estate transaction but a lifestyle statement.”
The deal surpasses several notable high-value sales in the area, including Bollywood celebrity residences and corporate investments in luxury properties. Juhu, home to many film stars, industrialists, and business leaders, has long been considered one of Mumbai’s most glamorous addresses. With demand far outstripping supply, property rates here have seen consistent appreciation over the last decade.
Market insiders believe that the scarcity of large-format, sea-facing apartments is one of the primary reasons behind the record valuation. Unlike other micro-markets where luxury supply pipelines exist, Juhu’s restrictive development environment and limited land parcels ensure that prices remain elevated.
In addition to its celebrity appeal, Juhu offers buyers the advantage of proximity to the airport, premium educational institutions, five-star hotels, and the entertainment industry hub, making it one of the most strategically located luxury neighbourhoods in Mumbai.
Experts also note that the surge in HNIs and ultra-HNIs investing in Mumbai’s real estate post-pandemic has added momentum to record-breaking transactions. “For many buyers, luxury homes are not only about comfort but also about securing assets that appreciate in value and offer global-level amenities,” said a property market observer.
The Juhu apartment sale is now being seen as a trend-setter for upcoming high-value deals in Mumbai’s luxury real estate space, especially as developers and brokers anticipate more HNI investments in the quarters ahead.
With this transaction, Juhu has firmly cemented its status among Mumbai’s elite property destinations, demonstrating once again that in India’s financial capital, the appetite for luxury real estate knows no ceiling.