Delhi, December 19, 2024 : Kia India unveiled its all-new compact premium SUV, the Syros, in a global debut on Thursday in New Delhi. Bookings for the Syros will open in early February 2025, with the company anticipating strong interest from buyers in the competitive Indian market.
During the unveiling, the automaker highlighted that the Kia Syros is equipped with advanced features, including ADAS Level 2 technology and 20 safety features as standard, ensuring a safer driving experience. Additionally, the SUV offers a premium in-car experience with a Harman Kardon speaker system, providing exceptional sound quality.
Hardeep Singh Brar, Senior Vice President and Head of Sales at Kia India, told ANI, “Today marks the global unveiling of the Syros. It’s the first time this car has been showcased. We want people to see it, and based on their feedback, we’ll consider their expected price. We plan to announce the pricing by the end of this month or early February.”
In the compact and mid-SUV segments, Kia currently holds a 15% market share. With the Syros launch, the company aims to increase this to 20% in the coming months.
Brar added, “Currently, in the mid-SUV, small SUVs, and mid-MPVs segments, we have a market share of around 15%. With the Syros, we aim to grow this to 20%.”
The name “Syros” is inspired by the scenic Greek island, symbolising the vehicle’s combination of elegance and sophistication.
Summary: Kia launches the Syros in India, with bookings scheduled to begin in February 2025.