22 July 2025 : In the second quarter of 2025 (April to June), China’s smartphone market witnessed a 2.4% decline compared to the same period last year. While Apple’s sales declined, domestic giant Huawei delivered an impressive performance, reclaiming the top spot in the Chinese market.
What does the report say?
According to Counterpoint Research, overall smartphone sales in China fell by 2.4%.
- Apple’s sales dropped by 1.6%
- Huawei recorded a sharp growth of 17.6%
Huawei now holds an 18.1% market share, making it the No. 1 smartphone brand in China.
Huawei’s comeback
Huawei’s strong return is credited to its Mate series and advanced 5G smartphones.
The brand is also benefiting from strong government support and growing consumer sentiment as a “national brand,” driving its rapid sales surge.
Apple’s growing challenges
Apple is facing multiple challenges in the Chinese market:
- Declining iPhone demand
- Stiff competition from Chinese brands like Huawei and Xiaomi in the premium segment
Why the market is slowing down
The report highlights several reasons for the market downturn:
- Consumers are delaying phone upgrades
- Inflation is causing reduced consumer spending
- Cuts in government subsidies have impacted electronics demand
What lies ahead
Counterpoint suggests that smartphone brands must now focus on:
- 5G advancements
- AI integration
- Enhanced camera features
For foreign companies like Apple, there’s a pressing need to rethink pricing and promotional strategies to stay competitive in China’s evolving tech landscape.
Summary:
Huawei becomes China’s No. 1 smartphone brand in Q2 2025, growing 18% market share, while Apple’s share declines amid falling overall smartphone shipments.